75 Years Porsche in Australia.

The story behind our Australian-exclusive collection.

Crafted for the Land Down Under.

In 2026, Porsche celebrates 75 years in Australia; decades of dreams pursued, roads conquered and electrifying moments that have forged a passionate community like no other. From the very first 356 to arrive on Australian soil to the generations of enthusiasts who embraced the marque’s relentless spirit of innovation and performance, this milestone is a tribute to a bold, pioneering journey.  

To honour this remarkable occasion, Porsche Cars Australia introduces something truly special: the 75 years Porsche in Australia collection, the first unisex Porsche clothing and accessories collection designed exclusively for Australia. A timeless connection between then and now. 

A story that began in 1951 - and still moves us today.

The journey began in Port Melbourne, where Norman Hamilton welcomed the first 356 models onto Australian shores. It continued to the South Melbourne Town Hall, the historic venue that hosted the cocktail event officially introducing Porsche to Australia on 1 November 1951 - a moment that ignited a love affair destined to endure. And today, that same passion lives on in every Porsche that graces Australian roads, from the iconic 911 to the Macan Electric. Each one embodying Porsche’s relentless pursuit of excellence and the unforgettable experiences it still creates today.

Where legacy meets the Australian spirit.

For 75 years, Porsche has become part of Australia’s identity. From coastal highways to mountain passes, from city streets to the vast openness of the outback. This collection celebrates the uniquely Australian chapter of Porsche history: daring, adventurous, and shaped by a landscape unlike any other. 

75 Years of Porsche Down Under.

To celebrate the milestone, four bespoke Exclusive Manufaktur models have been crafted inspired by the raw elements found at each compass point in Australia.

Discover the models

Unisex Hoodies.

Premium hoodies featuring the Porsche crest on the front and the exclusive 75-year motif on the back. Designed for comfort, the hoodies are a modern essential that blend everyday wearability with unmistakable Porsche identity.

Signature T-shirts.

Lightweight, versatile and timeless. Available in black and white, each t-shirt carries refined Porsche design and the commemorative motif. Subtle sleeve details on the white t-shirt and clean silhouettes make these pieces effortless companions for any occasion. 

Elevated Accessories.

75Y Travel Mug.

75Y Keyring.

75Y Crest Cap.

Honouring the past. Designed for the future.

This collection is more than a celebration; it is a continuation of a story still being written. A story shaped by drivers, dreamers and the thrill of Porsche performance across Australia.